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Name, Image, and Likeness (NIL) opportunities have opened doors for student-athletes that didn’t exist just a few years ago. For many families, this is the first time their child is earning meaningful income, sometimes before they’ve ever filed a tax return. While NIL can be a powerful opportunity, it also introduces complexity, risk, and responsibility. … Read more

Name, image, and likeness (NIL) opportunities changed college athletics overnight. For the first time, many student-athletes are earning meaningful income while still in school. Sometimes this income is far more than they expected. It’s a powerful opportunity, but without a plan, it can also be overwhelming. The athletes who benefit the most are the ones who … Read more

For most athletes, the hardest off the field aspect to a professional career comes with the responsibilities and learning curve of financial management. Athletic careers often come with compressed earning windows, volatile income, and life-changing sums of money arriving at an early age. Without a clear financial strategy, even highly paid athletes can find themselves … Read more